TikTok Update on New Advertising and Branded Content

According to experts of HYPA Group, TikTok is one of the most famous platforms on the internet with more than a billion global fans. After gaining such popularity among the world, TikTok held it’s first-ever world business showcase event. In this event, the company showcased a large variety of tools and ideas from which brands can take full advantage of the platform and can help not only them but also the creators on the platform to earn money and help themselves.

Today in this article, HYPA Group will tell you about everything you need to know about the new version of the TikTok creator workplace.

What is TikTok?

Bytedance, the parent company of TikTok has created an app that is getting popular day by day among young people. TikTok is a video app that allows you to create and share videos of between 15 to 60 seconds. It was launched in 2018 and quickly gained popularity within younger generations, due to its quick and snappy characteristics that allow you to create small videos. With such popularity, TikTok has more than a billion active users on a monthly basis.

Creators workplace

TikTok announced its new features in its recent event showcasing a large number of features for the brands to step in and help themselves not only them but the creators also. The TikTok revealed brand and creator partnerships that will attract a number of brands to the platform and utilize the maximum of the platform, experts of HYPA Group says. TikTok introduced a creator’s marketplace that works for both brands and influencers to find each other and work together with their best interest. The new creators’ marketplace carries more insights into the creators’ performance. New tools are also added into the marketplace that helps the brands to sort and find the best influencer. TikTok adding these new features will help the brands to monitor the real-life performance of the influencers working for them and can help them improve and be more creative to engage more audiences.

1. Open application campaigns

One new element is also added which is an open application campaign. Under this campaign, brands will be enabled to list their campaigns and the influencers that wish to work can apply. When you apply for the brand’s campaign, you’d have to follow the assigned sample clips. The recruiters would then shortlist and select suitable faces for their campaign.  

Many other features were also introduced, a new marketplace API which now enables the creators to use the third-party platforms to keep a more dedicated eye on the insights into the TikTok creator platform. TikTok is not only putting efforts to attract brands towards the app but it is also helping craters to get monetized and earn money for their efforts. The main aim of the TikTok event was to help their creators earn money by their efforts and by engaging more with brands.

2. In-app video editor

One of the most important features that TikTok has added to guide the brands and advertisers to help them through the editing process is that TikTok has partnered with a platform name Vimeo to create a dedicated video editor that will not only help you edit videos inside the app itself but also will guide you towards the new templates, new trends, and copyrighted music. Another new element that has been added to the dynamic scene, which helps you to break your videos into multiple scenes

3. General ad options

One more option that has been added to TikTok is ad options. Now creators will be able to promote brands and products straight from their profiles, eCommerce will see a lot of growth that will be beneficial for both brands and influencers as it will be a great opportunity for them to earn ad revenue. The in-app shopping tools of TikTok will keep on evolving with the time being and TikTok is focusing so much to make it better day by day as it partners with new platforms like Shopify, shopping, and many other brands. It is also working on adding product cards in its videos so people can buy the product straight from an advertisement that is being promoted in the feed.

Wrap-up Tiktok has been popular among youngsters and it is gaining more and more audience, as the popularity of the app has been on the rise the management of the app is also working on it to make it friendly for brands and creators to work together and to utilize the full potential of the app to their advantages, says experts of HYPA Group. The app is also helping small creators to get brands and helping them earn money by introducing new partnerships and new campaigns. As the popularity of the internet is at its peak, new social media platforms are the favourites for big companies to promote their new products and other things. Here in this above article, HYPA talked about everything you need to know about TikTok new content marketplace.

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