HYPA Group - Strong Marketing Operation

Run a Successful Marketing Operation

HYPA Group has discovered that many are struggling with strengthening their marketing executions. No matter how experienced you are, the sure thing is that you can always get a better result. This can be achieved by strengthening the core pillars of your operation. In this article, we are looking at how to go about it.

Strategy, organizational structure and technology are the fundamental aspects that you need to strengthen and build. Objectively looking at how well you are doing in these three areas will help you achieve the desired result, says experts of HYPA Group.

Solid Strategy

This is one of the most important parts of your marketing operation because without a solid strategy in place you can’t be a successful marketer. With a solid strategy, you can make the most out of the resources you have, be well guided, know how to improve and track your success.

Marketing operations are overseen by a diverse group of specialists. They are in charge of bringing all of the different elements together and ensuring that they are implemented in a harmonic manner, experts of HYPA Group says. These individuals frequently possess analytical mindsets and talents, which they employ to manage enormous volumes of data and direct marketing.

1. Communicate the right message

it is very important you connect with your audience and one of the best ways to do that is by communicating the right message to them at the right time. How can you strengthen your strategy?

2. Concentrate on people:

though there are various things to focus on such as tools, good marketing is all about the people you are serving. Being able to have a clear understanding of who they are and what they need will help you create a solid strategy and content to serve them better.

Create multichannel experience: to achieve your desired result as a business owner you need to create a multiple channel experience for your audience. Targeting the right channels with the right content will go a long way.      

Organizational structure

An organization’s organizational structure integrates and connects its various pieces in order for it to work at its best. The structure chosen has an impact on an organization’s ability to achieve its strategy and objectives. To aid in this strategic alignment, leadership should be aware of the characteristics, benefits, and limitations of various organizational structures.

You need to focus on your organizational structure because you cannot perform well when you are struggling to get needed resources, working over-capacity or your team is not well-structured. Ensure building a well-structured team with clear goals and the same focus. Doing the following will help you in straightening your organizational structure.

1. Concentrate on Communication:

for your team to excel and be successful good communication is needed. Most of the challenges in an organization have been traced back to lack of communication or miscommunication. Knowing about the different types of creative thinkers and one you belong to will help to improve the way you communicate with your team. Communicating and understanding people on your team will make problem-solving easy and together you can produce high-quality work.

Build and establish the right team:

You can take a role-based approach instead of focusing on job titles and ensure that irrespective of the role each responsibility is covered. The reason this is important is that your team structure can either make or mar your progress.

Clarity of Goals: one of the most common problems seen in teams is not lack of goals but not having allied clear goals across the organization. Every department of an organization should be working with a clear goal if they want to have effective results. Brand strategy should be able to communicate their goals to content strategy and they should also clarify the goals to other departments or teams involved.

3. Share Your Measure of Success:

If you want people to be inspired to push themselves beyond the limit and be proud of their work then you need to let them understand your measure of success. Without that it will be difficult to keep everyone accountable and in alignment with your organization. Finding out which metrics to consider and how your ROI can be improved can help you with how to measure success in case you are not sure.

4. Work Smart and Not Hard:

One of the distinguishing characteristics of a successful marketing organization is working smarter. Improve your process by helping your team to learn more about optimizing your content creation process at every stage.   

Marketing Technology

In this present age of technology, it is easy to be a marketer with the right infrastructure. Be it data-collection or automation, being able to make use of all that technology provides is important. There are a variety of tools that can be used to improve every aspect of your marketing. These tools will help in saving time and keep your focus on things that matter. Sometimes it can be quite overwhelming and difficult when you have limited funds and want to put every tool to work, says experts of HYPA Group. It is advisable to keep it simple and be able to understand the data you are getting from the tools. Using it to benefit your team and improve your marketing operation.

face to face sales and marketing

Advantages of Face-to-Face Sales and Marketing

Over the years, the rise in technology over the years has influenced businesses to embrace the use of digital marketing. Social media content, emails, and messages has proved to be an effective means of encouraging sales and connecting with a targeted audience. Even with the rise in digital marketing, there is still a need to meet potential customers face-to-face. Doing this will help increase brand awareness and sales.

Face-To-Face Sales or Marketing

Face-to-face sales and marketing is the process of marketing or selling your product or services directly to customers in person, says experts of HYPA Group. With this kind of marketing, organizing an exhibition or event is almost vital. That way, you could market your products where people contegrate. Another method is scheduling a meeting with the customer. However, with an abundance of businesses launching online campaigns to customers on a daily basis, there is every possibility that your content and campaign are missed out on. Hence, meeting your customer in person would be more effective and engaging. Face-to-face sales will help build trust and relationships with prospective customers.

The Advantages of Face-to-Face Sales and Marketing

1. Effective Communication

With face-to-face sales, communication with customers becomes an efficient and easy process. It stems from building a relationship and emotional connection, along with getting customers’ opinions on the products. You are able to express yourself better compared to you sending an email. Interaction and conversation with a customer are more natural and communication more effective.

2. Enhance Visibility and Trust

One-on-one meeting with customers and communicating with them during an exhibition or event makes your business visible to people, recommended by the experts of HYPA Group, headquartered in Melbourne and Newcastle. This will help create and increase business awareness and at the same time build trust. When customers are able to speak with a business representative and get answers to their questions it develops trust and loyalty.

3. Boost Human Relationships

Humans are social beings and like to connect with each other. This is something a good salesperson should leverage on. Knowing how to approach an individual based on need or interest will help build a strong relationship. And it will help you know how to introduce your product to them. As humans, we want to be appreciated, loved, or respected depending on the individual. Selling at all costs shouldn’t be your main focus in a face-to-face sale but a relationship approach. Use a relationship approach with approaches first so it will be easy to sell to them. 

4. Enlighten customers and prospects

Before going out there to make sales, you have to be knowledgeable enough and be well equipped with answers to possible questions consumers ask. For example, knowledge about your products and services and also your industry as a whole.

5. Showcase your products and services

Showcasing your products and services helps a consumer to know more about the product and how best it works. The main goal of showcasing is to know if your product will meet their needs and desires. This showcasing is mostly imbibed by grocery store vendors because they fully know that demonstrating their products to prospective customers makes them want to buy the product.

Bottom line

The advantages of face-to-face sales listed above have made selling faster and easier, says HYPA Group.  It also helps to increase communication and credibility and makes you stand out among your competitors.

Originally Published

Tiktok Advertising

Complete Guide to TikTok Advertising

According to Kurt Christian, owner of HYPA Group, headquartered in Melbourne and Newcastle, TikTok has emerged to be one of the most sought-after apps for brands and content creators, says experts of . During the 2020 pandemic alone, the app records a whopping 315 million downloads only at the first half of the year- the best, most downloaded ever which neither is a Facebook or gaming app. Brands who are already in the TikTok game are already reaping plenteous benefits while those who are still on the fence might be missing out on a whole lot of opportunities.

Just like advertising on other social media apps, advertising on TikTok is just as simple as you can imagine. Brands are also working with content creators to promote their products and services. We have also seen businesses like Walmart, L’Oreal and other retailers already jumping on the bandwagon to promote their products and make considerable success.

Although TikTok is well-loved by Gen Z, we have seen older generations jumping into it to explore everything it has to offer. Hence, as a business, there is a high chance your target audience is already on this platform and it’s high time for you to do the same. Looking into exploring Tiktok but don’t know how to start? HYPA Group, headquartered in Melbourne and Newcastle, a thriving company specializing in taking businesses to the highest level through advertising gives expert tips on the importance of Tiktok for business growth and how you can be a part of it.

Know your Target Audience

As said earlier, more than half of the Tiktok users globally are under the age of 34 with 26 percent between the age of 18- 24. This means the platform is mostly used by young adults although there might still be an opportunity to reach different age groups as well. Hence, if your target audience is the younger generation, TikTok is a must-have in your marketing arsenal. This age bracket boasts of high purchasing power, and they’re the fastest-growing consumer segment. This promises a huge return on your ad spends. If, however, you are more into boomers, TikTok might not be the way to go and there are fewer benefits you could attain, says experts of Kurt Christian’s company – HYPA Group, headquartered in Melbourne and Newcastle.

Understand the TikTok Music Strategy that Works

The TikTok music you use in your video content can either break or make the engagement rate. Just like any social platform, the sound used is just as important as the creativity put into the content creation. Music is what demonstrates how trendy a brand is and it can also make for content that keeps your brand in the audience’s minds for long. And it goes without saying that the latest and trendy songs are what will make a wave for your video content.

Look for Ways to Drive Sales using TikTok

Alike TikTok all other social platforms have become a marketing vehicle not only to drive traffic but also to generate leads and drive sales. To get started, you can add your store link in the bio to make it easy for users to find your site. Moreover, TikTok is in partnership with Shopify. This is a great opportunity for retailers to connect their TikTok to Shopify to generate in-feed shoppable posts from videos. Not to forget that this is one platform that offers a wide range of advertising options from in-feeds ads to brand takeover ads to pre-roll ads and so much more.

Partner with Influencers

Lastly, consider partnering with TikTok influencers that have garnered large followings. They can help create sponsored videos that will help create brand awareness, generate leads and drive sales. For instance, HYPA Group, headquartered in Melbourne and Newcastle have worked with various TikTok personalities across various industries. There is no denying they have been able to record huge success over the years.

Originally Published

Virtual Events in Pandemic

Virtual Events Strategy to Increase Engagement

According to Kurt Christian, the founder of HYPA Group in Melbourne and Newcastle, during the pre-COVID time, not many people were talking about virtual events and if they are, it’s mostly the big annual events that are virtual. However, the pandemic has transformed every area of our life and business and the event industry is no exception. What seems unnecessary finally becomes the rave as marketers and businesses tighten up to embrace the new life the pandemic throws at them. With the lockdown measures, social distancing and businesses closures, trade shows, business meetings and conferences, events were cancelled in order to adhere to these measures. Virtual events become the saving grace that is allowing businesses to connect to consumers at all touch points and organizations and attendees are reaping the benefits in a big way. 

However, with life returning to normal with the rollout of the vaccine, could this be the end of virtual events? With in-person gatherings gaining momentum again, will virtual events strategies, technologies and budgets be rolled away? The pandemic may be going down, but virtual events are here to stay well into the indefinite future. Here, HYPA Group in Melbourne and Newcastle, a Kurt Christian’s marketing and advertising company explore more on the virtual events strategy in post-pandemic. 

‘Hybrid events are expected to take a center stage as the COVID-19 dwindles. Incorporating both virtual and in-person meetings have a lot of benefits that forward-thinking marketers can embrace and enjoy for years to come. For one, physical events can still hold in any part of the world without obliging people who might not be able to travel as they can simply join online,’ Kurt Christian, the founder of HYPA Group in Melbourne and Newcastle explains. This means everyone online, or in-person can be part of the events. Hence, there are enhanced reach, attendance and engagements. Besides, travel cost is reduced and there is the ability to re-watch and share information while ensuring higher return on ROI.  This is to say that marketers or businesses who are lagging behind on this might be missing a whole lot of opportunities. 

However, with these benefits comes the challenges and businesses need to know how to navigate through and overcome these challenges while at it. 

Overcoming Hybrid Events Challenges

It goes without saying that sometimes there might be connectivity and inadequate bandwidth support. One way to go about the network issues is to select a good event platform that is easy to use. 24/7 support should also be provided with technical support on the ground that will jump in case issues arise before, during and after the events, says experts of HYPA Group in Melbourne and Newcastle.

Another challenge is engagement. Audiences are different, their experiences are different and keeping them all engaged can be tricky, even though the contents shared might be the same. How do you go about this? Choosing a platform that prioritizes engagement features are your sure bet? You don’t want your audience tagging behind a basic zoom platform where they can easily zoom out on the ongoing events. Instead, opt for platforms that combines features of social media and video games wherein online audience can interact on live feeds, post pictures, videos, stickers to bring an ultimate user experience. Moreover, choose a speaker that can resonate with both audiences and has the charisma to carry everyone along. This alone can make a world of difference in engagement. 

The benefits no doubt, outweigh the challenges and marketer whose aim is to ensure greater ROI on investment need to look for ways to make hybrid event a success. According to experts of HYPA Group, one thing is to never stop learning and working on it!

Originally Published: https://learnloftblog.com/business/virtual-events-pendemic-hypagroup